"recycled" disappointment

The consumer thinks of "recycled" as post-consumer waste, the stuff that's put out in the recycling bin for collection by the council, as recycled and don't consider that the labelling actually includes factory offcuts or pre-consumer waste. It comes as a surprise and a shock - and then a rush of disappointment: " I'm not being as green as I thought I was."

Maybe that's why Naturale only receives a grey tick not a black tick on the ethical consumer website.