I'm not quite getting it. Richard Branson is a great environmentalist for buying A380s? Is this "green" marketing spin? Encouraging people to consumer more and generate more green-house gases/environmental damage but less per unit of consumption? And feel good about it?
"A 380s is the most eco-friendly airliner in the skies" Can any airliner be eco-friendly? Given that on any of the calculators that work out your impact on the environment, air travel is right at the top. According to Airbus passenger traffic is expected to increase by 4.8% by 2025 - the next 18 yrs The A380 is lighter as more of it is made of carbon fibre and carries more people. "The A380 consumes 2.9 litres of fuel per 100km which is equal to that of a small car. (But most people don't drive a small car to London.) Today's fleet on average 5.5 litres per 100km.
Does airline fuel generate more greenhouse gas per litre than car fuel? Does it make a difference that that it is released so far up in the atmosphere?